EliteEdgeFB (“we”, “us”) is operated by Illumined Analytics. This policy explains what information we collect when you use the EliteEdgeFB application, why we collect it, who we share it with, and the choices you have. It applies to app.eliteedgefb.com and the EliteEdgeFB application.
When you create an account we collect your email address and a password. Passwords are hashed by our authentication provider; we never see or store your password in readable form.
We store the coaching data you put into the service, including play data you import from spreadsheet exports (play names, play type, down, distance, yards gained, formation, coverage, opponent, and game date), your playbook, and the games, drives, and plays you log during a game. This is team and play information — it is not about individual players.
Subscription payments are processed by Stripe. We receive and store your Stripe customer and subscription identifiers, your subscription status, and billing event history. We never receive or store your full card number. Card details are handled entirely by Stripe.
We collect information sent automatically by your browser or device, including your IP address, browser and device type, and the pages you visit. We also generate a random device identifier stored on your device, which the app uses to ensure only one device records a live game at a time.
We do not sell your personal information, and we do not use your play data to train models or to build products for other teams. Your coaching data is used to serve you.
We use browser storage for essential purposes — keeping you signed in, remembering your device for the single-recorder feature, and caching game state so the app stays responsive on a sideline connection. We also use Google Analytics, which sets its own cookies to measure usage. Blocking analytics cookies does not affect your ability to use the service.
We share information with a small number of providers who process it on our behalf. Each receives only what it needs:
We may also disclose information where required by law, or to protect the rights, safety, or property of our users or of Illumined Analytics. Your data is stored by these providers primarily in the United States.
EliteEdgeFB is designed for coaches, not for athletes, and accounts are intended for adults. The service does not ask for and is not designed to hold records about individual players. The data we store describes plays, formations, and game situations — not named athletes, rosters, or individual performance records.
Please do not enter student-identifiable information into free-text fields such as play names or notes. Records about students may be subject to laws such as FERPA, and the service is not intended to be a system of record for them.
We do not knowingly collect personal information from children under 13. If you believe a minor’s information has been provided to us in error, contact us and we will remove it.
Data is encrypted in transit. Every user’s records are isolated at the database level so one account cannot read another’s data, passwords are hashed by our authentication provider, and administrative access is restricted and requires a second credential. No service can promise perfect security, but we treat your coaching data as confidential and design accordingly.
You can, at any time:
Depending on where you live, you may have additional rights over your personal information, including the right to access, correct, delete, or object to certain processing. Contact us to exercise them; we will not discriminate against you for doing so.
We keep your account and coaching data for as long as your account is active. When you delete data in the app it is removed from our live database; residual copies may persist in encrypted backups for a limited period before being overwritten. Billing records are retained as long as required for tax and accounting purposes.
We may update this policy as the service changes. If a change materially affects how we handle your information, we will notify you by email or in the application. The date below reflects the most recent update.
For privacy questions, data export requests, or account deletion, email us at eliteedgefb@illumined.io.
The play data, playbooks, and game logs you put into EliteEdgeFB remain yours. We process them to provide analytics to you and your staff — never to share your tendencies with another team, and never for sale.
Last updated: July 2026
See also our Terms of Service.